But wait, there’s more! Alexa+ can assist you in various tasks such as securing concert tickets, booking a table at your favorite restaurant, and notifying you when that item you’ve been eyeing goes on sale. And the cherry on top? It has teamed up with major players like OpenTable, Ticketmaster, Uber Eats, you name it, to facilitate these services.
And here’s the kicker: the more you interact with Alexa+, the better it becomes at customizing things to your preferences, from your favorite songs to your go-to recipes.
Here’s the scoop: Early Access users can enjoy Alexa+ for free, and later on, Amazon Prime members will also get access at no cost. For those who are not Prime aficionados, the service will be priced at $19.99 per month once it becomes available to the general public.
The early adopters who have tried out Alexa+ are putting it to the test, and the reviews are quite varied. While some are singing its praises, claiming it surpasses Siri, others believe it still has some kinks to work out. (Early feedback appears to lean towards the latter.)
This Alexa+ venture is Amazon’s way of making an impact in the generative AI landscape and eventually turning a profit as well.
Amazon has already impressed consumers with its smart home gadgets and Echo devices powered by Alexa. However, translating all that buzz into profits was a bit perplexing for them. Let’s face it, Alexa’s allure was waning as newer, slicker generative AI services like ChatGPT started grabbing the spotlight. Next to these contemporary AIs, Alexa was beginning to feel clunky and outdated.
For those who missed it, Amazon had previously announced that invites for the new system would be rolled out gradually over the following months. Fast forward to May 2025, and Amazon CEO Andy Jassy let slip that Alexa+ had already captivated over 100,000 users; a mere fraction considering the 600 million Alexa devices in circulation. However, that fraction has been steadily growing each day.
Thanks to its sophisticated gen AI, Alexa can now handle a wide array of tasks: from summarizing lengthy emails you sent its way, crafting personalized bedtime stories, generating quizzes from your study materials, planning your next getaway, to managing your smart home and providing insightful answers to your pressing questions like a trusted AI companion.
So, have you caught wind of Amazon’s new sophisticated Alexa+ digital assistant? It boasts cutting-edge AI and they are progressively sending out more invites to join the fun. Rumor has it that over a million users have already secured an invite, according to Amazon insiders who shared details with TechCrunch on Monday. Nevertheless, Alexa+ is not yet available to everyone.
At the moment, Alexa+ is cozying up to users of the Echo Show 8, 10, 15, or 21 in the U.S., but soon it will expand to other Echo devices, Fire TV users, and Fire tablet enthusiasts.
Amazon is gradually clearing their waitlist, sending out invites to those eager early adopters who signed up for testing Alexa+ right when it launched. Recently, social media has been abuzz with fortunate individuals sharing photos of their invites to experience Alexa+, raving about its seamless tailored interactions, clever smart home features, and benefits powered by AI.
Now comes Alexa+, strutting its stuff and infusing digital assistants with a breath of fresh air. This service allows you to engage with Alexa in a more natural manner, enabling you to casually make requests. For example, if you feel cold, you can inform Alexa, “Brr, it’s cold in here,” and witness it adjust your smart thermostat. Additionally, you can effortlessly set up routines, browse through your Ring camera footage, redirect the conversation with Alexa, and much more.
